People spend far too much time and effort chasing after fresh leads when they usually have old leads that they have given up on. This 9 word email – which I originally learnt from Dean Jackson – can quickly flood you with new clients at absolutely zero cost.
But first the reason why this works:
100 Typical Leads
When looking at leads that come into your business first of all think about a group of 100 leads.
Rather than focusing on 1 single lead and putting a lot of pressure on that 1 lead converting, think about what happens with 100 leads.
Of those 100 leads there are 3 possible outcomes for each lead: